Contents
Everything, in order
Ten chapters and the bonus directory.
Sales & reseller edition / 2026
How to sell NFC Google review cards to local businesses.
A 45-page field playbook: which businesses to walk into, what to say in the first twenty seconds, how to run the tap demo on someone else's counter, and exactly what to answer when the owner says it is too expensive.
- 45 pages
- 10 chapters
- 50+ word-for-word scripts
- 14 objections answered
- 8 countries of suppliers
R 349.00
- Download link emailed as soon as payment clears
- One payment. No subscription and no login to maintain.
- Secure checkout handled by Shopify
Guide only
R 349.00
The model
A product that costs you under R100 and retails at R199.
That is the whole reason this is worth learning to sell. The card is cheap to stock, takes twenty seconds to demonstrate, and fixes something a business owner already knows is broken — happy customers who never get round to leaving the review.
You buy a 10-pack
R999.50
Goodword's live pack price.
Your cost per card
R99.95
One payment. No licence and no monthly fee attached to the card.
What one card retails at
R199
Goodword's own single-card price to a business.
Gross on one card
R99.05
The subtraction, before any of your own costs.
Figures are Goodword's live 10-pack and single-card prices, checked on 4 September 2026. The gross figure is a subtraction and nothing more: it excludes delivery, payment fees, advertising, travel and tax, and it assumes the card sells. You set your own prices, and what you earn depends entirely on how many businesses you actually visit.
Chapter 04, in full
Twenty seconds inside a café.
This is the entire seven-step conversation from the guide, unedited. Hold this sequence and the same visit works in a salon, a workshop, a clinic or a takeaway.
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Step 1.
Permission
“Quick one — are you the owner or manager? I help local businesses make it easier for customers to leave Google feedback. Can I show you in 20 seconds?”
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Step 2.
Diagnose
“How do you ask for reviews now?” Then: “When do you ask?” and “How many tills, desks or handover points do you have?”
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Step 3.
Expose the leak
“So the customer usually has to remember later, search your name and find the review button. That's the part this removes.”
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Step 4.
Demonstrate
Tap the card with your own phone. Do not explain NFC first — let the notification and the page opening do the work.
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Step 5.
Translate
“You leave this where customers pay. Staff say one sentence. The customer taps and decides whether they want to leave feedback.”
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Step 6.
Recommend quantity
Count locations, not products. “You have four active payment points, so I would cover all four instead of moving one card around.”
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Step 7.
Close
Ask an operational question, not a buying one. “Black or white?” Or: “Do you want to start with one point, or cover the floor properly?”
The chapter around it adds the sixty-second version with timings, the do-and-do-not list that stops a demo turning into a lecture, the three-line answer for an owner who is too busy to talk, and the same-day follow-up message.
Look inside
Ten chapters and a supplier directory.
Real pages from the guide. Drag or swipe to move through it.
01
The 2026 market
Why owners still lose reviews they have already earned.
02
Position the product
Lead with the business leak, never with NFC.
03
Prospecting & qualification
Score a prospect before you spend an afternoon on it.
04
In-person sales
Permission, diagnose, demo, recommend, close.
05
DM & online sales
Short messages that earn a reply instead of a block.
06
Objection handling
Fourteen objections with word-for-word answers.
07
Closing
Five closes built for local business owners.
08
Pricing, bundles & resellers
Sell more cards without discounting blindly.
09
Marketing & recurring revenue
Ad hooks, follow-up and the monthly work that comes after.
10
Compliance & team system
What Google allows, and the 30-day sales sprint.
Bonus
Supplier directory
Sourcing leads across eight countries.
Reference
The one-page field sheet
The whole system on a single page for your phone.
Page images are taken directly from the guide you receive.
The words
You are never left guessing what to say.
Walk-ins, direct messages, cold email and follow-up are all written out. These three are lifted straight from the guide.
Instagram / WhatsApp
The audit-first DM
Message 1 — observationHi [Name] — quick one. I was looking at [Business] on Google and noticed you have a strong rating, but the newest reviews are coming in quite slowly. Do you currently ask customers for reviews in-store?
Message 2 — permissionWe make a small NFC card that sits at the till or reception. The customer taps their phone and your Google review page opens. No app. Want me to send you a 15-second demo?
Message 3 — offerThis is it. Goodword programs the card with your review link before dispatch. One is R199. If you have several tills, the 5- and 10-packs work out much better per placement.
The closing message, and why each one is answerable in a single sentence, are in chapter five.
Cold email
The multi-point angle
Subject lineHow many review points do you have?
The emailHi [Name], quick question: how many tills, desks or service stations at [Business] finish a customer interaction? We normally recommend one NFC review card per handover point so staff do not have to move one card around. If you tell me the number, I'll reply with the simplest pack option and a demo.
Two more cold emails and three follow-ups, including the break-up, are written out in full.
Follow-up
Closing the loop without begging
Day 10 to 14I'll close the loop after this. If making Google review requests easier becomes a priority, send me 'review card' and I'll pick it up from here. No need to reply otherwise.
Plus the 24-hour bump and the 4-to-7-day placement follow-up.
Chapter 06
Fourteen objections, answered word for word.
Not rebuttals to argue with. Each answer names what the owner is actually protecting — cash, risk or time — then puts one small question back to them.
“It's too expensive.”
Fair. I would not buy it as a gadget either. The reason businesses use it is that it sits at the customer handover point every day with no subscription to use it. If you only have one checkout, start with one card. If you have several points, we look at cost per placement instead. How many customer handover points do you actually have?
“I can make a QR code for free.”
You can, and a QR code is useful. NFC is about reducing the interaction to a tap and giving you a permanent physical review point. If free QR is already working well for you, keep it. If the problem is that customers are not acting, the tap makes the handoff simpler.
“Is this against Google's policy?”
The card is a shortcut to your review page, nothing more. Google allows businesses to remind customers and share a review link or QR code. The rules are about how you ask: no incentives, no selecting only the happy customers, no asking for a specific star rating, no pressure. We use it for genuine, voluntary feedback.
Also answered in full
- “Customers won't use it.”
- “I can just ask people myself.”
- “What if it stops working?”
- “We already have plenty of reviews.”
- “I don't want negative reviews.”
- “I need to think about it.”
- “Send me information.”
- “We don't have budget right now.”
- “I found cheaper NFC tags online.”
- “My staff won't remember to use it.”
- “What if the customer doesn't have NFC?”
The arithmetic
Run the numbers with your own prices.
The pack prices below are Goodword's live prices, read from the shop as you load this page. Everything else is yours to set.
The pack you buy
What the pack costs you
—
Your cost per card
—
Gross profit per card
—
Gross margin
—
Gross profit at that volume
—
Before delivery, payment fees, advertising, travel and tax. This is arithmetic on the numbers you entered — not a forecast, not an average, and not a promise of income.
At that selling price you would lose money on every card.
Chapter eight goes further: how to build a wholesale floor from landed cost rather than guesswork, how much margin a reseller who prospects and travels actually needs, and why a bundle should make the decision simpler rather than just cheaper.
Fit
Written for you if:
- You want a side hustle with a product you can hold, not another dropshipping account.
- You already sell to local businesses — signage, print, promotional products, POS, web design — and want one more thing in the bag.
- You run an agency and want a physical door-opener before the monthly work.
- You already use a Goodword card, have seen it work at your own counter, and want to sell it on.
- You are comfortable walking into a business and asking for twenty seconds.
- You want the sourcing side handled so you can start with one pack instead of a factory order.
Not for you if:
- You want passive income. This is a face-to-face and direct-message sales process.
- You want a guaranteed number of sales or a monthly income figure. There is not one in here.
- You want software, a licence or a done-for-you service. This is a document.
- You want to sell businesses more five-star reviews. The guide refuses to teach that, and explains why on the page it refuses.
If either of the last two describes you, do not buy it. You will want a refund, and you will be right to.
Bonus chapter
Where the cards come from.
A sourcing directory covering eight countries, with what each supplier is genuinely useful for. Contact details and the public pricing each one advertises are inside the guide.
- South AfricaPreferredFinished acrylic cards, programmed before dispatch. Custom and bulk on request.
- United KingdomTrade supplier with public wholesale tiers, blank or programmed.
- United StatesCustom hardware with a public reseller route for agencies and multi-site groups.
- Europe / NetherlandsBlank rewritable cards from five units, shipped worldwide.
- AustraliaPre-programmed cards packed locally, delivered Australia-wide.
- New ZealandCards, tiles and stands with NFC or QR, plus activation support.
- IndiaBranded, programmed NFC and QR cards, quoted for chains and clinics.
- CanadaNFC and QR cards with pre-programming and multi-buy pricing.
Directory entries are sourcing leads, not endorsements or guarantees. Public pricing and terms were checked on 4 September 2026 and change without notice. Always request samples before committing to volume.
Six things to check before a bulk order
- Landed unit cost after shipping, duties and tax
- NFC chip quality, rewritability and how units are tested
- Print material, finish, adhesive and physical durability
- Whether cards arrive blank, programmed or locked
- Custom branding, packaging, minimum order and lead time
- Returns, replacement policy and use of third-party trademarks
What this will not do
Make it easy to review. Never try to control the review.
A good deal of what is written online about review cards quietly teaches you to break Google's rules. This guide names the line and stays on the right side of it — partly because it is the law of the platform, and partly because a business whose profile gets restricted is not a customer you keep.
Ask everyone
Ask broadly for genuine feedback and share a direct review link or QR code. Google permits both, and the guide shows you how to say so to a nervous owner.
Answer on policy, with sources
You get the actual policy references, so when an owner asks whether this is allowed you answer with a citation instead of a guess.
Sell the placement
Where the card goes, the one optional sentence staff can offer, and when to step away and leave the customer alone.
No incentives
No money, discounts, free goods or services in exchange for a review. It gets reviews removed and can get a business profile restricted.
No review gating
No selectively asking only the customers you expect to be positive, and no filtering negative feedback. The guide will not show you how, deliberately.
No star targets, no staff quotas
No asking for five stars, no dictating what a review says, no pressuring a customer on the premises, and no telling a business to set review targets for its staff.
Sources are cited in the guide: Google Business Profile Help on local ranking, getting more reviews, prohibited content and profile restrictions; BrightLocal's 2026 Local Consumer Review Survey; and Statcounter for South African search share. It is sales training, not legal advice.
What you get
A download, not a course you have to keep logging into.
Read it once on a laptop, then keep the field sheet on your phone for the actual visits.
45 pages, ten chapters
The market, positioning, prospecting, in-person sales, direct messages, objections, closing, pricing, marketing and compliance.
A download link after payment
Sent to the email address you check out with, as soon as payment clears. The guide itself is a PDF, so nothing ships for it.
The supplier directory
Sourcing leads across eight countries, and the six things to check before you place a bulk order anywhere.
A one-page field sheet
The opener, the diagnosis questions, the demo, the price line, the close and the policy rules on one page you can keep on your phone.
Choosing “Guide + demo card” adds one physical black NFC review card, dispatched within one working day of us receiving the link you want it to open. Delivery in South Africa is typically 5 to 7 working days after dispatch, and is calculated at checkout.
Stock
You will need a card in your hand.
The demo is the pitch, so the one thing you genuinely cannot do without is a working card to tap. You are free to source anywhere — the directory covers eight countries — but this is the shortest route if you are in South Africa.
NFC Review Card for Local Businesses
The card the whole guide is built around. Buy a pack, keep one to demonstrate with and sell the rest.
From R 199.00
Custom NFC Google Review Card – Designed for Your Business
Branded with the business's own logo and colours. What you reach for with a franchise or a group.
R 400.00
Instagram NFC Tap Card for Businesses – Grow Your Socials
Usually the easiest second sale. An owner who liked the review card tends to want one for their social profile too.
From R 199.00
Questions
Before you buy.
Is this a printed book or a download?
A PDF download. The guide is not shipped. If you choose Guide + demo card, the card is a physical item and is dispatched within one working day.
Do I have to buy stock from Goodword?
No. The guide includes a supplier directory covering eight countries, and Goodword is one entry in it. Buying from Goodword is convenient if you are in South Africa; it is not a condition of using anything in the guide.
Do I need technical knowledge?
No. You need to be able to hold a phone near a card. The guide specifically tells you not to explain how NFC works during a demo, because it slows the conversation down and moves it away from the owner's actual problem.
How much money can I make?
Nobody can answer that honestly, and the guide does not try. It shows you what a card costs, what cards retail for, and how to work out your own margin. What you earn depends on how many businesses you visit and how many of them say yes.
How much do I need to start?
One card to demonstrate with. At Goodword's current prices that is R199 for a single, or R99.95 a card if you buy a 10-pack. Chapter eight covers when holding stock makes sense and when it does not.
Does this work outside South Africa?
The sales process, the scripts and the objection answers are not country-specific. The pricing worked examples use South African rands and Goodword's live prices, and the supplier directory covers the United Kingdom, United States, Europe, Australia, New Zealand, India and Canada as well.
Can I resell or share the guide itself?
No. It is licensed for your own use. Using the scripts and the process in your own business, as much as you like, is exactly what it is for.
Is this a get-rich-quick scheme?
No. It is a sales process for a low-cost physical product, and it involves walking into businesses or sending messages and being told no fairly often. The guide says so on its second page, before you have read anything else.
Start
The next café you walk into already has this problem.
Happy customers, a Google profile where the reviews have gone quiet, and a counter with nothing on it. The difference is whether you know what to say in the first twenty seconds.
R 349.00
- Download link emailed as soon as payment clears
- One payment. No subscription and no login to maintain.
- Secure checkout handled by Shopify